Unleash the Speaker Builder within

Created a new campaign to encourage customers to try speaker building, I based my idea on speaker building skills being like a superhero’s secret powers. I used a stock photo of the man opening his shirt Superman-style, and designed the “hero” logo of the shield and speaker. The concept was embraced by our customers— many asking where they could get a T-shirt like the one in the ad, and it led to Parts Express launching a fun line of novelty shirts which included this design.