ACNM “Member-Get-A-Member” Campaign

The American College of Nurse-Midwives launched a campaign in 2016 asking current members to encourage and actively recruit friends and colleagues to become members. I was inspired by a retro pop-art illustration of a woman on the phone and the concept of people excitedly calling their friends to spread some good news in a “phone chain” of sorts.We also needed to be able to reflect the diversity of our membership, so I altered the original stock-illustration artwork (see below) to allow for better representation.The resulting graphics gave us material we could use together or individually across print, web and social media outlets effectively.