The American College of Nurse-Midwives Healthy Birth Initiative is the umbrella under which ACNM resources devoted to encouraging best practice options for normal, physiologic birth live. This campaign includes resources for clinicians (Birthtools.org website, Birth Matters PDF document) and information for clients (What You Need to Know about Normal, Healthy Birth PDF document). This initiative and its support materials were created to work in concert with ACNM’s consumer-facing Our Moment of Truth™ campaign. I created the logo and applied the branding across multiple applications, including web badges, social media branding, posters, buttons, as well as print and web advertisements.
