Stepping Stones Learning Center is a small, non-profit daycare and preschool. They needed a new professional-looking corporate identity to match their strong academic program. Being small and non-profit, they needed to maximize flexibility while minimizing cost for their print and advertising materials. I created documents that could be reproduced on equipment they already had (color printer and photocopier), so they could print what they needed when they needed it, and have the ability to tweak and update on the fly.
Within 2 years of implementing the new identity and marketing strategy, the center went from an enrollment of 15 preschool students to over 120 full-time students, ranging from infants up through school-age children for daycare, preschool and after school/summer camp programs.
Responsible for: Logo design, copy writing, photography, layout and design of all publications, as well as overall marketing strategy.