Catalog covers are always a fun challenge— how to balance the the creative theme with the Sales Department’s insistence on showing ALL THE PRODUCTS. These are some of my favorites:

• Take Sound to the MAX— simple and clean, plus a nod to the classic Maxell cassette tape advertisement.

• Make Memories— paired a father and son in a workshop with photos of actual customer speaker building projects to highlight Parts Express’ speaker kits.

• More Bang for My Buck— took advantage of a rare instance we didn’t have to fill the cover with products to play with the idea of “making a list” of resolutions.

• Build It Now—acquired some miniature worker figures and took photos of them in my home studio, then digitally edited them in to an image with speaker kit parts to achieve a fun take on the concept of speaker building.