The challenge is always how to incorporate the holiday and make it about the products. I came up with the idea to have iconic representations of some of our most well-known presidents incorporate some of Parts Express’ popular products. I photoshopped completed speaker kits for Lincoln and Jefferson to enjoy, then turned the Washington Monument into the ultimate tower speaker. This gave us the ability to keep the graphics fresh over several days where the message stayed the same.

Responsible for: Concept creation, digital editing, creating/managing email campaign, supplying images to be used in social media and paid digital advertising campaigns.